A men's apparel business on the California coast is about to unravel completely for co-owners and brothers Mike and John, who found early success selling to big stores, but profitability never followed when they opened up two locations of their own.

A Chicago startup impresses with their high-end sunglasses. But behind the flashy shades, the company struggles to turn a profit. Their CEO has trouble moving beyond a personal tragedy; it's affected every aspect of the business from marketing to hiring, leaving the company with no structure or vision. If Marcus can't get him to look beyond what he's lost, his company will be next.