Greg and Jennifer Lyles want to keep their Kentucky BBQ restaurant small and local, but their son Chandler has dreams of going national. As the threat of bankruptcy looms, can Marcus get this family on the same road to success?

Two brash social media influencers built a million-dollar sock company, but after major losses the company is at a standstill. If arrogance prevents them from meeting the goals Marcus has set for them, he could get cold feet.