Rob creates a new toy line of skater-kids called Wild Grinders, based on his childhood skate crew. With the toys already in high demand, Rob is inspired to create a new character called Shark Attack. In genuine Dyrdek-style, Rob decides to promote the toy by actually getting attacked by a real shark. Equipped with an anti-shark suit and helmet, Rob convinces his nervous cousin, Drama, to accompany him to the Bahamas and explore the world of "shark attack tourism."

Rob's dream of building several legal skate spots in city parks all over Los Angeles is given a head start when a large fast-food company agrees to fund construction of the first ever "Safe Spot Skate Spot" – a skate plaza designed by Rob, in downtown Lafayette Park. In return, Rob is asked to create some viral videos to advertise the restaurant brand. This inspires Rob to create internet-buzz by building the biggest skateboard in the world. The Mayor of Los Angeles accompanies Rob on a world record ride at the skate spot opening.