A current area for growth is vegan food, so Iceland's vegan buyer visits a factory to watch meatless sausage rolls being produced, as well as scoping out vegan products for the future. The Iceland team also tucks into its rivals' choc ices, while out in Italy the team develops a new ice-cream cake. Elsewhere, some environmentally friendly packaging for fruit and vegetables is put to the test with a view to making the company plastic free by 2023.