Murr, Joe, Sal and Q get creative with their French fries at the mall food court and compete to see whose ridiculous invention will win over a focus group. Then, the guys head to the Jersey Shore to serve up some embarrassment at a beachside burger joint.

The guys blindly follow each other's humiliating directions at a water park, compete to sell their ridiculous book ideas, and try to convince unknowing strangers to save their seats in Times Square.