Kenny Powers heads to Mexico to lick his wounds and start a new, more anonymous life. Befriended by a neighboring Mexican family and a sultry bar singer named Vida, Kenny emerges from "the darkest hole I've ever been in" by planning a comeback.

Puzzled by the Mexican fansʼ lukewarm reception, Kenny starts a grassroots PR campaign to burnish his image, but it takes a vintage Powers flare-up to bring the crowd to its feet. Kenny makes inroads with Vida by inviting her to Sebastianʼs yacht party.