Sometimes misunderstandings and made-up origins get popular enough to stick around... we call these "folk etymologies"!

Explains how linguists use sounds and patterns (phonetic symbolism) in names like Coca-Cola (CV-CV rhythm) or Febreze (soft sounds) to influence perception, revealing how marketing taps into deep-seated linguistic tricks to make brands memorable and convey qualities like luxury or lightness, drawing on ideas from ancient philosophers like Plato.