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Christmas comes to New Burbage and so do the interns, who are part of the new austerity program. Richard raises begging to new heights and hires Sanjay Ranier of the hip and edgy marketing firm Frog Hammer.
Geoffrey Tennant's triumph with "Hamlet" has done nothing to solve the New Burbage Theater Festival's financial woes, and now he has no choice but to mount a new production of the most jinxed play in theatrical history‒"Macbeth." Ellen's boyfriend proposes to her but she declines.
Geoffrey struggles with Oliver over staging. The director for "Romeo and Juliet" breaks her neck falling off the stage and the only one available to replace her is Darren Nichols. Ellen finds out she's being audited by Revenue Canada. Richard is shocked to find that Sanjay Rainier has launched a controversial campaign to re-brand the festival, causing regular subscribers to cancel.
Richard Smith-Jones spends all the government grant money on an avant-garde advertising campaign to re-brand the New Burbage Festival's image. Geoffrey Tennant has to deal with an egotistical star while directing Macbeth. Darren Nichols stages a radical re-imagining of Romeo and Juliet.