The Pillsbury Doughboy joins forces with the On Brand Agency to ensure every baker knows what Pillsbury brings to the table. The creatives work to develop and launch an interactive activation to be judged by a very non-traditional focus group.

Therabody and investor Josh Allen, the NFL's MVP, engage the final four creatives at the agency to create cinematic spec commercials; a concept brought to life by Therabody, title of Innovator of the Year and $100K grand prize are at stake.