Paul organizes a burger-eating contest at the Coney Island Wahlburgers to coincide with Donnie throwing out the ceremonial first pitch at a Brooklyn Cyclones baseball game; Bob's daughter asks him about their family heritage for a school project.

While filming Transformers 5, Mark tries to wear Wahlburgers merchandise in some high-octane scenes. Actor Josh Duhamel is willing to play ball too, but director Michael Bay is not having the product placement. Tired of Alma only eating at home or Alma Nove, Paul invites his mom out for lunch at a fancy restaurant in downtown Boston.