Every evening Arina and Borya turn on the TV series... and fall asleep at the fifth minute. They realize that watching movies in the evenings has become an obligation, not a pleasure. It's time to learn how to consume content consciously.

Borya decides to earn extra money by selling Christmas trees through the marketplace. First, the excitement, then the sleepless nights and quarrels with couriers. Arina watches as a loved one gradually loses his mind in boxes and pine needles.