A drama about disparate friends Mason McGuire and Conner, whose bond is tested while working together at a Chicago ad agency. First up: The admen work on a new cell-phone campaign. Meanwhile, Mason is promoted; and a new copywriterbelieves her duties are beneath her.

Mason pledges to the company CEO that the agency will tap into the heralded talents of new copy writer Sarah Krajicek-Hunter, whose unhappiness at her new post is growing. Worse, Sarah's being professionally courted by an agency rival, namely Simon Cochran, nemesis at large. Meanwhile, Conner chances upon an ex-flame.