Mason pledges to the company CEO that the agency will tap into the heralded talents of new copy writer Sarah Krajicek-Hunter, whose unhappiness at her new post is growing. Worse, Sarah's being professionally courted by an agency rival, namely Simon Cochran, nemesis at large. Meanwhile, Conner chances upon an ex-flame.

Mason's crucial mobile-phone account goes into review, so all ad action is put on hold. But Conner moves ahead anyway and shoots the phone company's commercial, jeopardizing everyone's job at the agency. Meanwhile, Sarah tries to reconnect with her ex-husband on her birthday; and Tony receives big news about his daughter.