Grayson Perry is best known for creating ceramic vases and tapestries whose unconventional imagery chronicles all aspects of contemporary life. Born in Essex, England in 1960, Perry often appears publicly as his alter ego, Claire. He is an award-winning TV broadcaster, a best-selling author, an architect and a Trustee of the British Museum. In the first episode of Brilliant Ideas, brought to you by Bloomberg and Hyundai Motor, we meet Perry in his London studio, where he reveals what inspires and motivates him.

Born in Ithaca, New York to Korean parents in 1966, Michael Joo is an artist whose work crosses the boundaries between sculpture, performance, drawing, video art and installation. A biology graduate turned artist, Joo explores life's biggest themes – science and religion, high and low culture, sex and death. His work can be found in numerous public and private collections including New York's Guggenheim Museum, Museum of Modern Art and the Whitney Museum of American Art, and the Samsung Centre for Art and Culture in Seoul. Meet Michael Joo in this third episode of Brilliant Ideas, brought to you by Bloomberg and Hyundai Motor.