A new comedy series following the tourist team of Wow Wales, who are tasked with selling Wales to the world. Cameras follow CEO Elaine Gibbons in her new role, as well as husband-and-wife corporate team Wyn and Charlotte, the marketing department, and the public facing information centres, like the Aberystwyth operation, who are at the coal face of modern Welsh tourism. While digital support press on with a plan for an app to track the Easter bunny in Monmouthshire, Elaine hits on an idea for a viral video to get people excited about Wales, whatever the weather, inviting Derek Brockway to make a virtual walking tour from the comfort of a TV studio. But the weatherman's sunny disposition is thoroughly tested by Elaine's hands-on approach.

Tensions are running high at Wow Wales - the tourist agency where attitude makes up for lack of funding. CEO Elaine has a new Welsh Legends initiative to launch but is having trouble telling her rugby icons apart. Corporate suffer a crisis when Wyn gets locked in a mobile tanning booth before a major sponsorship deal, and in Digital, union rep Nez plots a showdown with management over ergonomic mouse mats. Meanwhile in the tourism call centre, Cara decides that honesty is the best policy - which doesn't bode well for any enquiries about holidays in Wales. Comedy shadowing a fictional Welsh tourism organisation. With special guest Gareth Edwards.