She may not know much about Wales, but tourism agency CEO Elaine has just discovered that Merlin is Welsh - possibly - and conjures up a magical new marketing mix. Meanwhile in Aberystwyth, the team embrace their inner dragon, rural outreach worker Marshall meets a tour guide who is serious about the mysterious, and Nez assesses the power of passive aggression in digital communications. With a guest appearance from Goldie Lookin' Chain.

The Wow Wales marketing team have their heads in the clouds for a blue sky session based around renaming Cardiff Airport – but is Jason Mohammed the Welsh superstar most synonymous with international jet-setting? Meanwhile the flagging call centre team are set for an inspirational visit and speech from motivation guru Nev Wilshire … of TVs the Call Centre fame. In corporate Wyn and Charlotte get into sports sponsorship (but at a budget) and CEO Elaine is set to schmooze a key Welsh politician with shotguns and a spot of clay pigeon shooting. What could possibly go wrong? Comedy series shadowing a fictional Welsh tourism organisation. Starring Sally Phillips, Tom Price, Remy Beasley, Leroy Brito, Mike Bubbins, Mari Beard, Elis James, Mali Ann Rees, Gareth Potter and special guest Call Centre motivational guru Nev Wilshire.