André Joyal has worked like a dog his whole life to build a business that he could leave to his sons. But now, sales are in freefall and his best customer - a long-standing friend of his - has decided to change suppliers. As if that weren't enough, his wife, Diane, wants to go back to work after several years at home.

Diane has her first day of work at the shop. Jean Langlois has once again stopped ordering. On the verge of ruin and at the end of his rope, André looks for solutions: is he prepared to compromise his integrity to land contracts with the city? Gaston visits a rather eager female customer, and Philippe starts imagining a future far from the shop…