Four of the country's best designers enter the White Room Studio hoping to walk away as the challenge's best designer and winner of $10,000. Their challenge? To transform their basic white room into an amazing design using color as their medium. In front of them they discover 24 unmarked paint cans. Each has to choose six colors at random that will be their palate for the challenge. Once chosen, competitors fight to create rooms that challenge design rules and bring life to empty spaces in a fifteen hour design battle.