The dragons are confronted by a product aimed at getting crying babies to sleep in seconds, a new fashion label, a festival organiser wanting to launch a jazz extravaganza in central London, an umbrella vending machine concept, a boy-racer car enhancement service, a chain of unique hairdressing salons and many more.

The millionaires are confronted by a new form of disposable garden furniture, a revolutionary 3D camera, an alternative to staples, a must-have item for trendy city dwellers, as well as many other ideas.