To revive the Hoff's stagnant career Max announces that he has died, which immediately boosts his book and album sales whilst he hides out in Terry's uncle's house in Watford. Ex-wife Crystal arrives from the States, and the Hoff is delighted to hear her say she still loves him, leading to an unwise meeting from which he is extricated by Harriet before the hoax is rumbled.

Max (Fergus Craig) and Hoff part company but discover life without each other isn't much better. Meanwhile Max woos a young client (Jamie Demetriou) whose hell raising behaviour he can't control, while Hoff gets a big-talking manager (Jessica Hynes) who promises to get him Shakespeare but signs him up to a celebrity cage fighting contest instead.