As Lord Sugar celebrates his 70th birthday, the contestants are tasked to a shopping spree across London to purchase items that mark milestones in his life and career. The candidates have one day to find nine specific items at the best possible price, before meeting at the House of Lords. For one team, there is confusion over the mystery object, while poor planning leaves the other team lagging behind. In the boardroom, Lord Sugar gives out warnings, as well as hefty fines, before sending one contestant home

Lord Sugar instructs the candidates to create advertising campaigns for a brand new car. The teams take two paths - one half produce a television advert, while the other create a digital billboard advert. Both teams must then pitch their finished campaigns to industry experts.