Lord Sugar tasks the candidates with proving their pedigree by running their own doggy service businesses. Based at an established pooch-pampering venue, the teams must tempt discerning dog owners to part with their cash for services aimed at their four-legged friends.

Lord Sugar tasks the candidates with becoming fashion agents, selling garments for designers. They must select a designer, plan and organise a catwalk show and put together a magazine cover to supplement their sales campaign. One team's lack of fashion sense leads to handbags at dawn, and a no-frills magazine pitch ruffles a few feathers. A bad negotiation leaves the other team exposed, and further embarrassment comes from mismatched information about their chosen designer. In the boardroom, Lord Sugar decides who is no longer on trend.