For week ten, the candidates are tasked with creating and branding a new dog food before pitching to major retailers.

In the kitchen, one team wrangles with their recipe, making a dog's dinner of their signature dish, whilst on the other team a premium product fails to deliver. On the branding teams, candidates bicker to be top dog. With plenty to chew over, Lord Sugar sends one candidate for walkies.

The two finalists go head-to-head one last time to become Lord Sugar's new business partner and win his £250,000 investment.
With the help of some familiar faces, they must launch their business, create a new brand for their company, produce a digital billboard, direct and edit a TV advert and design a metaverse, then pitch it all to Lord Sugar and industry experts at a black-tie event.