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Week 10 sees the candidates unleashed on the pet industry, creating products, crafting campaigns and pitching for sales. In the boardroom, for at least one candidate, it's walkies.
It's week 7, and the candidates take on TV selling, selecting products which they hope will win over the nation before selling their socks off on a TV shopping channel.
It's week 11, and the final five candidates must pass a gruelling round of interviews with some of Britain's toughest interviewers. Only two can make it through to the grand final.