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The teams are set a very public challenge – they have to sell live on TV. But before they can sell, they first have to choose the products they think will bring in the cash.
One team goes for safe mid-price items, while the other decides to take a risk on some higher priced products. On the sales floor, they have an hour per team to sell, sell, sell. As half the team presents, the other half is controlling them from the gallery. But will their choices roll off the shelves, or will they be left embarrassed as they reach the boardroom?
Sir Alan will make the final decision, and at the end of the day, one more will be fired, and there will only be five remaining.
With only five remaining, the candidates that are left face a different kind of challenge. Instead of being split into teams and having a task to complete, they have to face a gruelling interview process as individuals. Each of them is to be grilled by three of Sir Alan's trusted business colleagues, and they are not in for an easy ride.
At the end of the interviews, Sir Alan's three henchmen will report to him in the boardroom, and outline their findings. And then it's the candidates turn – but this week, three of them are going to be fired.