After eleven gruelling weeks, it is time for Sir Alan to choose his next apprentice. But first, the exhausted finalists must take on their most daunting task to date - in just a single week, they must create and market a new and original male fragrance which they will then launch to an audience of a hundred industry experts, including top names such as Givenchy, Roja Dove and Estee Lauder.

The stakes are painfully high for the finalists, with the big prize of working with Sir Alan now tantalisingly within their sight. But with the return of fired ex-candidates to be their assistants, will these new team members be a help or a hindrance as the finalists battle it out?