Adam and Emily go on a shopping spree of knowledge. He illustrates that malls were created as tax loopholes for greedy developers and are now crumbling under their own weight, and outlet stores are a scam selling purpose-made, low quality merchandise. Also, Adam shows how nutrient supplements are often dangerously unregulated concoctions of garbage ingredients. Emily bursts Adam's bubble by showing that nearly all eyeglasses are made by one manufacturer that hugely inflates prices thanks to their monopoly on the industry.