In the Dorset seaside town of Weymouth, Mum and manager Loraine employs several of her seven children at The Richmoor Hotel, but she has been letting her mothering instincts get in the way of business. As a result, the service is starting to suffer and the family-run hotel is on the verge of a revolt.

Husband and wife Judith and Kevin have run their hotel for 20 years, but their once busy establishment has fallen out of favour with Britain's family staycation set. Alex hopes the owners will be the hotel's saving grace, but once she has filled it with guests it becomes clear that the old fashioned approach at the Bulstone needs updating.