Alex Polizzi tries to reverse the fortunes of more hotels and B&Bs around Britain, beginning with a visit to the Rosehill House Hotel in Burnley, Lancashire. Owned for the past 25 years by John and run by his daughter Emma, they have cluttered the 31-room establishment with tat and lost sight of who their customers are. Recently, bookings have taken a sharp decline and to make matters worse John's wife Jacquie - once the life and soul of the hotel - has been forced to retire due to illness, leaving Emma to run the place alone.

Alex Polizzi visits Horley near Gatwick to help Quasim, the owner, improve his ailing Surrey guesthouse. With 13 other B&Bs all battling for the same trade, he is struggling to make the monthly repayments. Alex can see the potential in Quasim's business, but curbing his expensive tastes to maximise profits turns out to be far from easy.