Alex Polizzi comes to the rescue of more struggling hotels, beginning with Birmingham naturist retreat the Clover, whose owner Tim Higgs insists Alex has to strip off before she can start work. She soon discovers this strict no-clothes rule, while not surprising for a naturist hotel, applies at all times throughout the entire establishment - even in the lounge and restaurant – a policy she believes will put off more customers than it attracts. But despite rising debts, Tim refuses to budge on his naturist principles.

Alex travels to an hotel in Ealing, owned and run by former beautician Nousha and her son.