Dan Duffy, the CEO of United Real Estate Group, a real estate franchise serving residential metropolitan markets and idyllic lifestyle and investment markets, goes undercover to meet the employees who close the deals at his company. Hoping to be appraised as a valuable employee on his assignments, Dan dons tie-dye and gets down and dirty on the front lines as a real estate agent, land appraisal specialist, interior decorator and auctioneer.

Lowell Hawthorne, President and CEO of Golden Krust Caribbean Bakery & Grill, goes undercover at the family-owned manufacturer, distributor and franchisor of Caribbean-inspired cuisine with 120 locations and products in 20,000 supermarkets, and discovers some of the chefs don't have the company's official recipes.