Brad Womack, 34, a self-made successful entrepreneur from Austin, Texas, will take all the heart, determination and commitment that have made him such a success in the business world and focus it on the one thing that is missing from his life -- a soul mate and the family life he has so long desired. Brad begins his exciting search for true love when the 11th edition of ABC's popular romance reality series.

Six women go on a behind-the-scenes group date under the big top, while five bikini-clad beauties spend a day sailing with Brad. One lucky Bachelorette is showered with a half-a-million dollars in jewels on the first glamorous one-on-one date, and in one of the most shocking "Bachelor" twists ever, Brad and his twin, Chad, put the ladies to the ultimate test.