First impressions are everything in the business world, so Valerie Bertinelli and Duff Goldman kick off the competition by giving the kid bakers free rein to show off their bestselling dessert using the psychology of color. Smart owners choose brand colors that highlight the most important aspects of their business, and one young baker is left feeling blue at elimination time.

All businesses need a logo, so Valerie Bertinelli and Duff Goldman task the biz bakers with putting their own design on a logo cake. The kids will go head-to-head in a team challenge that finally decides which cake flavor is better, chocolate or vanilla. The winning cake earns immunity for their whole team, and one baker from the losing team is sent home.