Guy Fieri challenges four chefs to make a dozen ingredients last through breakfast, lunch and dinner. First, he makes them shop for the only 12 ingredients they can use throughout the competition, and they start off by making a high-end brunch. Then the chefs are challenged to make specific styles of lunch and dinner determined by Guy's wheel of meals. Despite the tough games and even tougher competition, only one chef will outlast the others and earn a shopping spree worth up to $20,000.

Guy Fieri invites four chefs to participate in Flavortown's first Cheat Day, challenging them to make dishes worth splurging on after a week of eating three square meals and exercising every day. The first two rounds have the chefs counting pounds and using specific ingredients in their deep-fried and mega-melty dishes. In the final round, Guy's newest and most dishonest game yet has the remaining chefs shoplifting ingredients for their ultimate Cheat Day dish. One chef will out-cheat the others and shop Flavortown for up to $20,000.