What happens when the biggest band in the world teams up with a smaller brand like McDonald's? Plus we unbottle how we're sold water. Wil, Todd, and Russel are joined by Karen Ferry and Pia Chaudhuri.

We pull apart Lego brick by brick, find out what's fishy in the salmon industry, and on the Pitch, our agencies shake up consent campaigns. Wil, Todd and Russel are joined by Sunita Gloster and Emily Taylor.