Gene attempts to inflate his ego by accepting Mark Burnett's invitation to compete on "Are You Smart Than A 5th Grader?" and uses a college marketing class to help him develop ideas for a potential client.

When Sophie needs to create a business for her school project, she finds the perfect idea right under the kitchen sink. When Gene and Shannon see the potential in the business they pressure her into expanding, but she doesn't want to conquer the world--just get an A.