Beaver Creek is given an award by a conservative media watchdog group for promoting family values, just days before two of its stars are planning to come out as gay by marching in the Toronto Pride Parade. In trying to manage the potential public relations fiasco, Victor makes things worse and the gay community organizes a protest in front of the company's office. Richard convinces Alan to buy an option on an unpublished book, which turns out to be terrible.

Murray, an old business associate of Alan's, comes to visit after joining the church of Spirentology, claiming that he created Sword of Damacles and demanding royalty payments. Alan sends Victor to infiltrate the Spirentologists in order to convince Murray to drop the claim, but he ends up being drawn into the church as well. Richard and Veronica are both being secretly headhunted by a competing firm.