Louis Theroux explores the weirder fringes of American society. Theroux tries his persuasive selling skills on the Home Shopping Network in Florida, a television channel devoted to non-stop, around-the-clock selling. He enters a world of inventors, pitchmen and visionaries, all obsessed with making their product the next big thing.

Louis Theroux travels to New York, the epicentre of the radical black nationalist movement, to meet proponents of black nationalism. American black nationalist groups have been branded anti-Semitic, homophobic, misogynist and even racist by the mainstream press. As he follows their work, he tries to separate myth from reality and wonders whether he will be welcomed.