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An amusement arcade near Tokyo has row after row of token-operated games. For three days, we asked people about the appeal of games that offer no cash or prizes, no matter how many tokens are won.
Many customers at a drive-through restaurant in Niigata Prefecture order "Italian" - fried noodles topped with meat sauce. For three days, we asked them why this comfort food always hits the spot.
The only supermarket in Nishiwaga, Iwate Prefecture is stocked with a dazzling array of products. We spend three days meeting customers as they trek through heavy snowfall to visit this food hub.