In Season 1, Sheila Rubin's real road to empowerment comes when she discovers a way to merge the newfound passion of exercise itself with the burgeoning technology of videotape to start a revolutionary business. The series tracks her epic journey from a stifled, overlooked enabler to a powerful, confident economic force, as Sheila transforms into someone we take for granted today (but was entirely radical at the time) - the female lifestyle guru.