In Season 2, Sheila Rubin has successfully launched her first fitness video only to encounter some new and bigger obstacles in her path. She is torn between loyalty to her husband and the values he represents, and a dangerous attraction to someone else. And since she's no longer the only game in town, she finds herself having to outrun some fierce new competitors on the road to building a full-fledged fitness empire.

In Season 1, Sheila Rubin's real road to empowerment comes when she discovers a way to merge the newfound passion of exercise itself with the burgeoning technology of videotape to start a revolutionary business. The series tracks her epic journey from a stifled, overlooked enabler to a powerful, confident economic force, as Sheila transforms into someone we take for granted today (but was entirely radical at the time) - the female lifestyle guru.