In the 1970s, one major cola brand launches a blind taste test marketing plan that takes direct aim at their biggest competitor. As a new era of competition heats up between the behemoth brands, each side selects a new leader who takes the companies to battle in a rivalry that will birth countless iconic soda products and memorable marketing stunts.

A business partnership gone wrong leads Adolphus Green to create one of the most iconic cookie and cracker companies in history, and revolutionize packaging. But when his former partners strike back with their signature invention, the chocolate sandwich cookie, Green retaliates with the help of milk chocolate titan Milton Hershey, and rolls out the biggest selling cookie of all time.