Herman Lay takes regional and small-time chips business to a national scale with his cutting-edge sales techniques and world-changing packaging technology, while a rival innovator invents a new kind of snack chip that will challenge Lay's crown. And when the empires meet, they will have to strike a deal...or go to war.

When a chemist begins working at the Joseph A. Campbell preserve company, he invents a condensed soup that brings this rare luxury to the nation for the first time. But as they try to get the word out to Americans who aren't yet accustomed to soup, it also attracts the attention of Henry Heinz, who becomes a bitter competitor in a race for revolutionary innovation and nationwide soup sales dominance.