Hector and Mario Boiardi open an Italian restaurant in Cleveland in 1924 and soon introduce Italian food to Americans; the brothers eventually find themselves in competition with James Kraft and his newest offering, macaroni and cheese.

When a New York bakery owner passes away suddenly, his wife Martha Entenmann takes the reigns of the company and grows it into a national powerhouse. Meanwhile, a married couple have bankrupted one bakery, but are determined to succeed their second time around and conquer the baking world with a revolutionary way to sell snack cakes, including their iconic oatmeal creme pie.

In New York City, former Olympic wrestler Rocky Aoki and a perfume salesman become the unlikely fathers of a casual dining revolution when they open wildly different establishments in the heart of the city: one of America's first Japanese restaurants, and a swinging singles bar that will go on to become one of the country's most iconic restaurant chains.

Restaurateur Glen Bell works to create a burger alternative for the fast-food market and after several setbacks goes on to help introduce the taco to America; two brothers look to beat the burger by betting that a roast beef sandwich can compete.

When Colonel Sanders sells his company to investors in 1964, the new owners identify a rising star within the organization: Dave Thomas.

Hollywood agent Wally Amos transforms his professional life when he decides to make and sell his own gourmet chocolate chip cookies, and opens America's first cookie store; housewife Debbi Fields opens her homestyle cookie shop in a mall.

In a quest to dominate the growing commercial bread industry, Lee Marshall bets on a new kind of white loaf, unwittingly inspiring a homemaker named Margaret Rudkin to come up with a healthier alternative.

When his ice cream truck breaks down, Tom Carvel discovers that half-melted ice cream is a surefire hit with customers.

When a commercial caterer realizes his two best selling items are donuts and coffee, he joins forces with his brother-in-law to create a revolutionary donut chain. Soon a rivalry starts with a beloved Southern-based donut shop, with both on a collision course, destined to become nationwide icons.

In the late 1800s, German immigrants Joseph Schlitz and Captain Frederick Pabst find themselves in a battle for beer dominance. In their fight for one upmanship they will help create the most popular alcoholic beverage on the planet, introduce lager beer to the nation, and become two of the biggest companies on Earth for half a century.

The fascinating stories of the families behind the food that built America, those who used brains, muscle, blood, sweat and tears to get to America's heart through its stomach, those who invented new technologies and helped win wars.