The famous Russian stylist Alexander Rogov takes on the role of a national superhero. Now he transforms both his heroines' looks and whole lives. The showman encourages them to feel beautiful after defeating cancer, accept themselves overcoming fatphobia, fulfill the dream which killed a loved one. Rogov gathers professionals in different fields, from hairdresser and MUAs to psychologists and renovators. Together, they help women to build their new lives.