Celebrity brand visionary Amelia Dimoldenberg attempts to cleanse Jamie Laing of his 'love rat' image.

Amelia does her best to rebrand Anna Richardson as The Naked Lady.

Amelia tries to help Clare Balding embrace her inner rebel. Will the celebrity brand visionary succeed?

Can Amelia mastermind Romesh Ranganathan's total domination of socials?

Amelia tries to pivot Rosie Jones from stand-up comic to action hero.

Celebrity brand visionary Amelia Dimoldenberg does her best to make Jimmy Carr less mean.