Holidaymakers Mick and Joanne from the Midlands fall for Scarborough's charms on their first visit, so much so they begin considering making a permanent move. In Skegness, John Nuttall, his ex-wife Michelle and their 14-year-old daughter Thalia welcome a new addition to their donkey family, while a heatwave in Blackpool means a chance for self-made millionaire Howard to maximise his car-parking profits.

Daisy and Matt from Skegness seal sanctuary Natureland try to boost visitor numbers to help fund their work rescuing seal pups in distress along the Lincolnshire coast. At the Harbourside Gift Shop in Scarborough, owner Dawn Jackson's son Miles is convinced visitors will flock to try out his seagull-flavoured rock, but his mum is sceptical.