Darren lands a trial run as manager of a new drag bar in Blackpool, but to make his job permanent he needs to hit the Saturday night target of £4,000 in sales. In Skegness, brothers Taj and TK are on a mission to revolutionise the local bar scene and challenge marketing manager Matt to come up with a plan to drive daytime business.

In Scarborough, there's a disaster for Danny and boss Rudy at their interactive horror house on the front when the machine that powers the scares breaks down, while Ann reveals the secrets of selling souvenirs in Blackpool. Skegness B&B owners Lorraine and Neville decide whether to sell their business and enjoy retirement.

Daisy and Matt from Skegness seal sanctuary Natureland try to boost visitor numbers to help fund their work rescuing seal pups in distress along the Lincolnshire coast. At the Harbourside Gift Shop in Scarborough, owner Dawn Jackson's son Miles is convinced visitors will flock to try out his seagull-flavoured rock, but his mum is sceptical.

DJ Jason Fubar is hanging up his headphones to overhaul a bar on Blackpool prom, but his tight £10,000 budget means calling in favours and doing lots of the work himself. In Skegness, 1960s-themed B&B owner Lorraine's hopes of impressing first-time visitors from Filey hang in the balance when her matching linen is stolen.

Holidaymakers Mick and Joanne from the Midlands fall for Scarborough's charms on their first visit, so much so they begin considering making a permanent move. In Skegness, John Nuttall, his ex-wife Michelle and their 14-year-old daughter Thalia welcome a new addition to their donkey family, while a heatwave in Blackpool means a chance for self-made millionaire Howard to maximise his car-parking profits.

Lorraine and Neville race to buy an Elvis Presley stature to add to the shrine to the 1960s in their themed B&B in Skegness, while Blackpool drag venue Funny Girls searches for a new star.