Daisy and Matt from Skegness seal sanctuary Natureland try to boost visitor numbers to help fund their work rescuing seal pups in distress along the Lincolnshire coast. At the Harbourside Gift Shop in Scarborough, owner Dawn Jackson's son Miles is convinced visitors will flock to try out his seagull-flavoured rock, but his mum is sceptical.

Darren lands a trial run as manager of a new drag bar in Blackpool, but to make his job permanent he needs to hit the Saturday night target of £4,000 in sales. In Skegness, brothers Taj and TK are on a mission to revolutionise the local bar scene and challenge marketing manager Matt to come up with a plan to drive daytime business.