Participants can be 10 single girls or women from 18 to 30 years old, "who want to re-educate themselves, but do not know how." They spend nine weeks in the "school of refined manners", where they attend classes in etiquette, art, cooking, floristry. They also learn how to dress and take care of themselves properly, maintain a social conversation and behave with dignity in any circumstances. Every week, one of the students, who, according to the teachers of the "school of refined manners", does not want to turn into a lady, leaves the show. The winner gets the opportunity to continue her studies at one of the European schools or receive a cash prize